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Meeting the Specific Insurance Needs of Female Clients

Meeting the Specific Insurance Needs of Female Clients

April 22, 2025

The financial planning landscape for women is unique, shaped by longer life expectancies, caregiving responsibilities, and economic shifts due to widowhood or divorce. Despite these factors, women remain underinsured compared to men. Cedar Point Financial Services LLC recognizes that eliminating this coverage gap is essential to ensuring financial security and stability for women at all life stages. 

Key considerations in insurance planning for female clients include the impact of widowhood, the importance of disability and long-term care (LTC) coverage including the advantages of obtaining this coverage from hybrid LTC insurance policies, and life insurance considerations for women navigating divorce.

Widowhood and Changing Financial Advisors

Statistics reveal a striking trend: 70% of women change financial advisors within a year of their spouse’s passing, according to a 2024 study by Thrivent. Several factors contribute to this shift. Many financial advisors traditionally built relationships with male clients, often leaving female spouses feeling disconnected from the financial planning process. Women often cite feeling unheard or misunderstood by their advisors, who may not tailor their approaches to meet their unique needs and concerns. Additionally, many widows are unprepared to manage household finances independently, with only 48% reporting they felt ready to do so upon their spouse’s passing.

Financial professionals must proactively engage female clients in financial conversations long before a life-altering event occurs. The planning specialists at Cedar Point Financial Services LLC regularly include both partners in meetings, clarify industry jargon, and develop an empathetic and approachable advising style that helps foster trust and ensures continuity in financial relationships.

Long-Term Care and Disability Insurance: A Crucial Consideration for Women

Women, on average, live longer than men, making them more likely to require long-term care services and to spend a period of time living alone. The increasing cost of long-term care highlights the necessity of proper planning. According to Genworth’s 2023 Cost of Care Survey, assisted living facility rates have risen to a national median cost of $64,200 annually, home health aide services have increased by 10% to $75,500 annually, and private nursing home rooms now cost an average of $116,800 per year. These significant costs can significantly impact retirement savings if not planned for in advance.

For women, planning for these expenses is critical. While standalone long-term care (LTC) insurance policies provide a dedicated solution, they have challenges such as premiums that are not guaranteed and limited benefits and availability in general. Disability income insurance policies also tend to be costly as they are priced to the risk given adverse female claims experience. As an alternative, hybrid life insurance policies offer a flexible and cost-effective solution to protect assets. 

By combining life insurance with long-term care benefits that can be indemnity style (similar to how disability insurance benefits are paid), hybrid LTC insurance policies provide access to tax-free funds when care is needed while maintaining a guaranteed death benefit for beneficiaries if care is not required. To boot, these policies offer additional comfort in that they can be surrendered for guaranteed cash value if financial circumstances change. Because hybrid policies eliminate the risk of paying premiums into a policy that may never be used, they offer a more financially efficient approach than standalone long-term care policies. Additionally, premiums for hybrid policies are stable, with guaranteed premium structures that eliminate the uncertainty of premium hikes being seen in traditional standalone policies.

Hybrid LTC insurance policies have grown in popularity due to their ability to provide multiple layers of financial security. These policies allow policyholders to use the death benefit for long-term care if needed, eliminating the “use it or lose it” nature of standalone LTC policies. Furthermore, hybrid policies often feature cash indemnity benefits rather than traditional reimbursement models, allowing for greater flexibility in how tax-free policy benefits are used. 

To better understand how you might benefit from obtaining disability income insurance and/or long-term care coverage from a hybrid LTC insurance policy, schedule a time to meet with the team at Cedar Point Financial Services LLC.

Life Insurance Considerations for Women Following Divorce

Divorce presents a significant shift in financial planning, particularly for women. Gray divorce (divorce among couples over 50) has tripled since 1990, making financial planning a crucial component of post-marriage security. Among the primary concerns is reassessing existing life insurance policies to determine whether they are still necessary and/or appropriately structured. Many women need to update their beneficiary designations, ensuring that proceeds from an existing policy align with their new financial goals.

In some cases, divorce settlements mandate maintaining life insurance policies to secure alimony or child support payments. If a woman is receiving alimony, she may require her former spouse to maintain a policy naming her as the beneficiary, ensuring financial stability in case of the payor’s untimely death. Similarly, securing disability income insurance coverage on the alimony payor can ensure continued payments if the payor becomes disabled and is unable to work.

Another overlooked consideration is the fair market value of existing life insurance policies—even for convertible term insurance that has no cash surrender value. If a policy is no longer needed, wanted, or affordable, women should explore life settlement options before surrendering or lapsing coverage. Selling a policy through a life settlement can provide significant liquidity that may be particularly useful during the financial transition following a divorce. 

Cedar Point Financial Services LLC has over three decades of experience in handling life insurance matters involving divorce. 

Bridging the Life Insurance Gap for Women

Despite the financial risks associated with widowhood, long-term care needs, and divorce, women remain underinsured. According to LIMRA, 47% of U.S. women aged 18-75 own life insurance, compared to 58% of men. This discrepancy results from several misconceptions, including the perceived cost of coverage, competing financial priorities, and confusion over policy options.

Financial professionals must take an educational and consultative approach to address these concerns. Highlighting the affordability of term life insurance, the tax-efficient savings and security elements of cash value life insurance, and the flexibility of hybrid LTC policies can help bridge the coverage gap. Life insurance is not just about providing for dependents—it is a strategic tool for financial security and financial independence that ensures women have the resources needed to navigate life’s uncertainties while providing a source of tax-free retirement income.

The Importance of Proactive Financial Planning

Most women, at some point, will be solely responsible for their financial well-being. Eighty percent of women die single, while 80% of men die married, underscoring the importance of independent financial preparedness. Planning should encompass not only retirement income but also estate planning, wealth transfer strategies, and long-term care coverage. Using life insurance as a tax-efficient tool can help preserve and pass on wealth while providing financial flexibility and tax-free retirement income during one’s lifetime.

Women should take a proactive approach to financial planning by working with advisors who understand their unique needs and challenges. Establishing a solid financial foundation that includes income protection, long-term care planning, tax-free retirement income sources, and strategic wealth transfer solutions can help ensure financial stability throughout all life stages.

We Are Here to Help

Women face unique financial challenges due to longer life spans, caregiving responsibilities, and economic shifts resulting from widowhood or divorce. Yet, they are often underserved in financial and life insurance planning.

Financial professionals must take a proactive approach by fostering strong relationships, clarifying financial concepts, and tailoring life, disability, and long-term care insurance solutions to meet women’s distinct needs. Whether through comprehensive life insurance coverage, long-term care planning, or financial protection following divorce, securing women’s financial futures requires thoughtful, strategic planning.

At Cedar Point Financial Services LLC, we recognize these unique needs and provide customized solutions to help our female clients achieve financial independence, security, stability, and peace of mind throughout all stages of life.